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Ask Laura Why You Need A Mailing List

Posted by Laura in Ask Laura on January 2, 2008 | No Comments
...you're leaving way too much money on the table! Most websites
created or maintained by people who are new to online business are
missing one important piece of the marketing puzzle. Namely, follow-up!
Of course there are other reasons websites don't maintain mailing
lists, but usually it is a result of an entrepreneur without any
marketing experience. Other reasons exist though (and I'm a perpetrator
in this regard), even though I've been selling, promoting and marketing
online for the last 10 years - you'll still find many of my websites
lack a subscription...

Ask Laura About Website Marketing

Posted by Laura in Ask Laura on July 25, 2007 | No Comments
"My website is ready and I've spent thousands of dollars on it, but I'm
not making any money!" I've heard it a hundred times or more... Learn
How to Start Marketing Your Website - Ask Laura (July 2007) After
spending all that money for a custom designed site, or forking over
cash for a turnkey website in a hot market, you realize that just
because you've built it (or had it built), doesn't mean they'll come
(the customers). So now you're taking the next step which is to learn
about marketing and advertising your website or online...

Grow Your Website (Forgotten Ideas)

Posted by Laura in Website Traffic on June 12, 2007 | 1 Comment
One way to get better rank and positioning in the search engines is to
allow your website to grow over time. This is, obviously not for a
mini-site (created solely for the purpose of selling an ebook) although
I have certainly taken a mini-site and grown it into a larger content
site behind the sales letter in the past. Building Value into Your
Website If you are redesigning your website, or growing it for search
engine boost and traffic, don't just add more content on the same
topic. Spin off your topic to something closely related and incredibly
useful to your visitor. A few ideas are: Add...

Online Marketing Bag of Tricks - Sales Letters

Posted by Laura in Ask Laura on June 1, 2007 | No Comments
I'm putting together a series of marketing tips for you which will be
included only on this website. These are the tips and tricks that
online marketers use all the time to make more sales from their one
page websites. Later posts will discuss other advanced marketing tips.
In your sales letters... Show your website visitors a bargain. If your
product can save them money, make them money, or if you're currently
running tests on price points be sure to tell your visitors that with a
tangible and honest dollar figure. This is especially true if

Ask Laura About Formating Ebooks

Posted by Laura in Ask Laura on May 29, 2007 | 1 Comment
Online marketing and promotion experts will try to sell you anything
everything - whether you truly need it or not. When you just start out
online you need to keep a sharp focus and one hand around your wallet
at all times. One issue that comes to mind when I first started out was
the number of people who were promoting ebook formating software
progams, ranging in price from $20-$200. I sat with my book written,
formated and ready to go for 3 days while I surfed around for the best
deal and reading every review on these programs... Learn Why You Don't
Need An Ebook Software Program...
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